Active Members
1,290
+1 this month
across 3 tiers
Net Growth
+1
May 2026
31 joins · 30 cancels
Monthly Attrition
2.3%
trailing 12-mo avg 2.1%
industry benchmark 2.0–2.5%
Revenue · May
$50K
trailing 12-mo total $584K
club shipments + add-ons
12-month trajectory
Revenue & member base
RevenueMembers
Today
Composition
Cellar Reserve24719%
Estate Select41232%
Discovery63149%
90-day at risk$128,400
Recent win-back rate14%