Total at risk
$128,400
Forecasted shipment revenue across all three windows
Renewals in flight
203
members across 30/60/90
Outreach coverage
38%
of pipeline contacted or already renewed
Highest priority
30-day window
Renewing through Jun 14
Members
64
Revenue at risk
$42,300
Action status
Renewed8
Sent reminder41
Not contacted15
Action this week
60-day window
Renewing Jun 15 – Jul 14
Members
78
Revenue at risk
$47,800
Action status
Renewed0
Sent reminder22
Not contacted56
Forecasted
90-day window
Renewing Jul 15 – Aug 14
Members
61
Revenue at risk
$38,300
Action status
Renewed0
Sent reminder6
Not contacted55
Operational note
Suggested cadence
- 30-day: personal call from hospitality lead for Cellar Reserve; email sequence with reorder shortcut for the rest.
- 60-day: first reminder email + vintage notes. Begin allocation hold conversation for unresponsive Cellar Reserve members.
- 90-day: forecast only. Add to May/June tasting room invite list to keep brand top-of-mind.