Tier Distribution

Membership across tiers

The shape of the pyramid — and how it has shifted over the past twelve months. Discovery feeds Estate Select; Estate Select feeds Cellar Reserve.

Region
Napa Valley
Report
May 2026
Active Members
1,290
Cellar Reserve
247members
19.1% of club
Per shipment$185
Annual cadence4 ×
Annual revenue$182,780
Estate Select
412members
31.9% of club
Per shipment$125
Annual cadence4 ×
Annual revenue$206,000
Discovery
631members
48.9% of club
Per shipment$75
Annual cadence4 ×
Annual revenue$189,300
Current snapshot

Active members by tier

12-month trend

Member count per tier

Mix

Tier composition

Cellar Reserve24719.1%
Estate Select41231.9%
Discovery63148.9%
Total1,290