Total lapsed
18
$44,420 cumulative LTV at risk
Recovered
4
14% campaign recovery rate
Outreach in flight
9
email sent or called
Untouched
5
no win-back action started
Roster
Lapsed member list
Tier
Status
| Outreach | ||||||
|---|---|---|---|---|---|---|
| Mei Lin | Discovery | Dec 11, 2025 | Apr 15, 2026 | $690 | Not Started | |
| Caroline Beaumont | Discovery | Dec 1, 2025 | Apr 3, 2026 | $540 | Email Sent | |
| Kareem Powell | Discovery | Nov 29, 2025 | Mar 29, 2026 | $610 | Email Sent | |
| Isabella Moretti | Cellar Reserve | Nov 14, 2025 | Mar 17, 2026 | $2,960 | Email Sent | |
| Elena Kovač | Estate Select | Nov 8, 2025 | Mar 4, 2026 | $1,860 | Not Started | |
| Vivienne Laurent | Cellar Reserve | Oct 22, 2025 | Feb 25, 2026 | $4,470 | Recovered | |
| Sofia Reyes | Estate Select | Oct 19, 2025 | Feb 22, 2026 | $2,420 | Called | |
| Jonathan Reese | Discovery | Oct 8, 2025 | Feb 12, 2026 | $880 | Recovered | |
| David Chen | Estate Select | Oct 2, 2025 | Feb 8, 2026 | $2,140 | Email Sent | |
| Andrew Petrov | Estate Select | Sep 30, 2025 | Feb 1, 2026 | $1,620 | Not Started | |
| Marcus Halliday | Discovery | Sep 22, 2025 | Jan 30, 2026 | $720 | Email Sent | |
| Margaret Ashford | Cellar Reserve | Sep 14, 2025 | Jan 12, 2026 | $4,820 | Called | |
| Greg Ostrowski | Estate Select | Sep 5, 2025 | Jan 8, 2026 | $2,270 | Called | |
| Yasmin Al-Sayed | Estate Select | Aug 17, 2025 | Dec 28, 2025 | $2,010 | Called | |
| Priya Raman | Discovery | Aug 29, 2025 | Dec 21, 2025 | $980 | Recovered | |
| Hiroshi Tanaka | Cellar Reserve | Aug 4, 2025 | Dec 9, 2025 | $3,940 | Not Started | |
| Robert Caldwell | Cellar Reserve | Jul 26, 2025 | Nov 30, 2025 | $5,180 | Not Started | |
| Thomas Whitmore | Cellar Reserve | Jul 11, 2025 | Nov 19, 2025 | $6,310 | Recovered |